In an effort to appeal to a wider audience, the US solar power industry is undergoing a rebranding campaign to make itself more MAGA-friendly. This move comes as the industry faces criticism from some conservative groups and politicians.

The Solar Energy Industries Association (SEIA) is leading the charge on this new initiative, highlighting the economic benefits of solar power and its potential to create jobs in the US. They are also emphasizing the fact that solar energy is a homegrown, American resource.

By aligning themselves with the “Make America Great Again” message, the solar power industry hopes to gain support from a broader range of political ideologies. They believe that by framing solar power as a patriotic, pro-business solution, they can win over skeptics.

However, this rebranding effort has not been without its challenges. Some within the industry worry that by associating themselves with the current political climate, they may alienate existing supporters who have different political beliefs.

Despite these concerns, the solar power industry is pushing ahead with its MAGA-friendly rebranding. They are optimistic that this new approach will help them expand their reach and increase public support for renewable energy.